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Meet Jenny England, Competition Crackpot

Seriously, this is going to be Fun!

I made my first New Years resolution for a long time this last New Year: to enter as many competitions as I can through 2014 and track my journey along the way. This way, I decided, was the only way I could develop the best strategies for winning them. I dream of winning glamorous holidays, like cruises along the Nile or maybe a car or some expensive jewellery but I will probably settle for less, perhaps some new kitchen appliances, an Ipad, clothes or toys for my grandchildren or even a weekend at a health spa.

I have always loved entering competitions. As I child I used my pocket money to guess the number of lollies in a jar (at the local fete) or buy a ticket in the schools Christmas raffle. Over the years I have, actually, had a fair degree of success (without any particular strategy). I have won prizes such as clothes, shoes, bottles of wine and restaurant vouchers. Last year I won a smartphone with six months unlimited calls and down-loads by writing a letter to a Sunday paper.

Winning competitions seems to run in my family. Forty years ago my father (now 91) won the Opera House Lottery. The $200,000 prize essentially funded his retirement. Now I have just retired I am looking at winning competitions to help in the coming years (as I think my chances of winning the Lottery might be a bit slim). By the way, did you know that you have more chance of being struck by lightning (1 in 6,000 over your lifetime depending where you live) than winning lotto (1 in 8,145,060)? So I guess my father must have been very lucky!

Competitions appear to offer much better odds then lotto but unfortunately you can’t know what they might be before entering them as it all depends on the number of entries which are not fixed like lotteries or sweepstakes. However you can use your intuition. The more widely promoted and easy to enter they are – the more entries they will attract and the lower your chances of winning will be. There are, however, thousands of competitions (both big and small) offered by companies all around Australia every month with millions of dollars worth of prizes up for grabs each year. So

I am determined to find the best ones and win a few interesting prizes along the way.

The first leg of my journey is to find the best reputable competitions with a reasonable chance of winning something. Here at competitions.com.au new online competitions are listed every day with all the information required to enter them. However, there are many more which I now finding by keeping my eyes peeled to promotional advertisements in local papers and magazines. I also decided to enlist the help of family and friends. Once you start this hunt you will probably be overwhelmed, like I am at the moment as here are way too many competitions to choose from. So my next task is to narrow them down to ones I will enter and those I will disregard (for now).

That is scary. What if I don’t enter the right ones? You know – the ones that I am meant to win. I have been examining the lists and have decided the criteria I will be using to choose which ones to enter:-

(1)   Competitions that don’t cost anything to enter. If I have to buy something it will need to be something that I would buy anyway or willing to try.

(2)   Ones that are current but not closing too soon, especially those that require a task. I need to give those ones a little thought.

(3)   Ones with prizes that I could not otherwise afford (like a holiday or car); give to family or friends as a present (children’s toys, DVDs etc) or those that I could use (vouchers, movie tickets, books).

(4)   Skill-based competitions (e.g. uploading a photo or answering a question in 25 words or less) because I am quite good at those and they will attract less entries.

(5)   Competitions with more than one prize. That way there is still a chance of being a runner up and win something

So now that I am starting to make my list I will begin my quest in earnest. 2014 here I come so stay tuned!

end of the day by paul bica
Attribution-NonCommercial License

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Australian Retailers and the Online Opportunity [Infographic]

In order to outline the issues Australian retailers face, while also highlighting the benefits to making the most of the online opportunity, We’ve partnered up with Power Retail to produce this infographic.

53% of Australian retailers don’t have any ability to transact online, with 44% not planning to implement this functionality in the coming months
Only 20 per cent have had online sales channels for more than two years
Only 37 per cent of retailers have all tools needed for online business
74 per cent of Australian retailers obtain less than 25 percent of their sales from online
21% of retailers currently offer loyalty programs via their website, with 25% planning to introduce these features in the next year
66 per cent of retailers believe that international online retailers have impacted their sales. Of this group, 37 per cent believe they have had a large or very large impact.
• 19 per cent of Australians who shop online most often make purchases from overseas sites
• 29 per cent purchase equally from Australian and overseas sites
• 53 per cent most often purchase from Australian sites
Only 42 per cent of retailers currently offer online refunds, and only 16 per cent plan to introduce this service in the next 12 months.
Only 30 per cent of retailers currently offer free returns and another 16 per cent plan to introduce this service in the next 12 months.
Only 25% of retailers currently offer free delivery
Aussie Online Retail Market Vs Others
UK Online shoppers spend, on average, 7 times more online than Australian Online Shoppers.
27% of all online retail spend in Australia go to offshore retailers
Online retail sales in Australia is 6% of total retail spending as compared to 11% in UK and 8% in US
Major Barriers that are Limiting Australian Retailers to Go Online
• Traditional Mindset
• Skills Gap
• Risk of Failure
• Wait and See Approach
• Lack of clear Digital Strategy
• Legacy Investments
57% of retailers currently spending 5 per cent or less of their marketing budget to e-commerce. Over one third (34%) fail to allocate any of their marketing budget to e-commerce.
Only 45% of retailers believe a customer database is important. Only 32 per cent currently have a CRM strategy or customer database in place, and 17 per cent plan to introduce one in the next 12 months.
Only 31 per cent of retailers know consumers’ online shopping history and only 13 per cent know their product likes and dislikes.
52% of retailers have no plans to integrate their database with their website in the next 12 months.
51 per cent of retailers don’t have SEO in their marketing strategy for the next 12 months
61 per cent of retailers don’t have paid search in their marketing strategy for the next 12 months
52 per cent of retailers believe online advertising is important, yet only 49 per cent have plans to use it in the next 12 months
62% don’t have a Facebook page, 54% don’t use Twitter and 72% have no interest in using Pinterest
Why Australian Retailer should have an online business
In 2012, 94 percent of the Australian population has access to the Internet,with 79 per cent going online every day and 60 per cent multiple times a day
In 2012, 9.6M Australians will shop online, with 88% expecting to maintain or increase online expenditure
Estimated online Sales in Australia to reach $37.1 billion by 2013.
Two out of every three Australians shop for something online.
73% of online sales go to domestic retailers
Australia has the highest per capita adoption of Facebook in the world
Source Links –

Australian Retailers are Getting Left Behind


http://www.experian.com.au/assets/marketing-services/white-papers/australian-retail-and-digital-future-2012.pdf
http://centralcoast.businessinsider.net.au/stories/retail-distribution/msi-survey-reveals-retailers-falling-behind-with-online-strategies
http://s2m.com.au/news/2012/5/21/online-retail-sales-trends-in-australia-domestic-online-sales-beat-overseas-online-sales/?5043&goback=.gde_3754530_member_117004287
http://www.adrenalinmedia.com.au/blog/ecommerce/online-retail-trends-for-2011

The Future of the Australian Daily Deals Industry [Infographic]

How big is the daily deal industry in Australia and were is it heading? We’ve crunched the numbers and put together this interesting infographic on the Future of Daily Deals in Australia

Disclaimer
The report is based on publicly available data collected by competitions.com.au. To view the source data from which this report was compiled please visit the sources below. The information has been collected and complied on a best efforts basis only . Competitions.com.au, the author and other related parties associated with the preparation of this report, do not bear any responsibility for any losses or damages associated with the use of the information in this report. If you have any issues feel free to contact us.

How big is the Australian Daily Deal industry

 

Year Revenues ( in millions)
2011 $498
2012 $600
2015 $1000
  • The number of group buying sites has grown four-fold in the past six months from 20 sites to more than 80 sites
  • Travel deals now account for 24% of total market revenue making it the largest deal category.
  • 44% of shoppers who use daily deals return to the merchants that provide the offers.
  • 40% of daily deal buyers were already customers of the merchant offering a discount, 26% were infrequent customers and 29% either had never heard of the merchant or hadn’t bought from them before.
  • 58% of businesses cited customer acquisition as the top reason for liking daily deals.
  • 77% of deal buyers spent more than the deal’s value.
  • 8.1% of businesses said they would offer another daily deal.

 

Market Share of Australian Leading Daily Deal Companies

Daily Deal Companies %age
LivingSocial 25%
Scoopon 17%
Spreets 14%
Cudo 13%
Groupon 10%
Our Deal 7%
Other 15%

 

Major Sources of Traffic for Daily Deal Websites

Traffic Source %age
Search Engines 15.32%
Social Networking Sites 13.68%
Email Marketing 10.35

 

Some Surprising Trends

  • 72% of Australian Deal buyers prefer to watch entertainment shows as compared to 18% participating in sports activities.
  • Fast Food Deals (market share of 31%) are more popular in Aussies than healthy meal deals with share of only 2%
  • Australians love eating in restaurants. 67% of dining deals sold are “eating in restaurant” deals . Take away food deals are only 31%.
  • Pizza is the most popular choice in takeaway meals deals, heavily outweighing healthy options by 8 to 1.
  • Number of Massages deals sold are 42% of all other beauty treatment deals
  • NSW residents are almost three times more likely to dine out than Melbournians.

 

Sources

  • http://www.telsyte.com.au/?page_id=695
  • http://www.telsyte.com.au/?page_id=704
  • http://www.international.to/index.php?option=com_content&view=article&id=2877:australian-group-buying-market-analysis-living-social-is-now-australias-biggest-daily-deals-site&catid=64:business&itemid-97
  • http://www.powerretail.com.au/insights/group-buying-sites-experience-1000-percent-growth-in-visits/
  • http://www.international.to/deals/index.php?option=com_content&view=article&id=59:livingsocial-reveals-customer-preferences-for-entertainment-and-education-over-sport&catid=11:deal-news&Itemid=35
  • http://www.internetretailer.com/2012/03/05/daily-deals-spur-repeat-business
  • http://blog.hubspot.com/blog/tabid/6307/bid/20321/12-Eye-Opening-Daily-Deal-Site-Statistics-Data.aspx

Analysis of Australian Ecommerce Statistics [Infographic]

In the lead up to launching our site we did some research on where Australians are spending there time and money and were surprised to find that just under half of the Australian population have a facebook account and that men used the internet more than women. Online sales in Australia is predicted to be worth a whopping $37.1 Billion dollars by 2013, showing that more users are becoming more comfortable shopping online. Travel and Accommodation take the cake for most popular purchase online taking up 74% of all purchases.

94% of Australian Population has access to Internet – Out of which 79% go online every day and 60% multiple times a day.Estimated Users on Popular Social Networks

Social Networks Number of users
Facebook 10,968,120
Twitter 1,800,000
LinkedIn 2,200,000
Tumblr 1,200,000
Pinterest 510,000
MySpace 420,000

 

Gender Breakdown

Male Female
Pages Viewed Per Month 2,996 2,681
Number of Sessions 81 76
Time Spent Online Per Month 82:00 73:05

 

Australian Ecommerce Sales

Year Sales ( in Billions)
2010 $27.0
2011 $30.2
2012 $33.0
2013 $37.1

 

Ecommerce Spending per Online consumer in Australia

Year 2006 2007 2008 2009 2010 2011 2012
Australia $1,048 $1,416 $1,789 $1,724 $1,749 $2,011 $2,108

 

Age group

73% of online users from age group 35-44 have shopped online.

Age Group %age of online users shopped Online
18-24 61%
25-34 69%
35-44 73%
45-54 65%
55-64 52%
65+ 40%

Popular Categories Purchased Online by Online Buyers

Categories Percentage
Travel / Accommodation 74%
CD/Music/DVD 45%
Clothes/Jewelry 34%
Computers/Softwares 31%
Sports Equipment 29%
Electrical Goods 21%
Stocks/Insurance 21%
Food/Groceries 13%
Lotteries/Betting 9%
Home Furnishing 8%
Medical Items 6%
Other 3%

Frequency of Online Purchases ( Per 6 months)

Number of Orders Placed % of Online Consumer (Australia) % of Online Consumer (Major Cities) % of Online Consumer (Inner Regional) % of Online Consumer (Outer Regional) % of Online Consumer (Remote)
1-5 Times 52% 52% 52% 52% 52%
6-10 Times 25% 26% 25% 25% 27%
11-15 Times 10% 10% 10% 6% 16%
16+ Times 13% 12% 13% 16% 5%

Most Popular Payment Methods

53% of Online Consumers use Credit Cards and Money Transfer Services like Paypal for online Purchases

Payment Method Percentage
Credit Cards and Money Transfer Services ( Paypal) 53%
Credit Card 25%
Money Transfer Services (Paypal) 12%
Other 9%

 

Where are Australians Purchasing From

Ecommerce Sites Percentage
Most often from Australian E-commerce Sites 53%
Most often from Overseas Sites 19%
Equally from Australian and Overseas Site 29%

 

Top 10 Online Retailers in Australia (courtesy – Smartcompany.com.au)

Ranks Retail Brand
1 BigW
2 BookTopia
3 BrandsExclusive
4 Catch of the Day
5 Cudo
6 Deals Direct
7 Dick Smith
8 Get Wines Direct
9 Good Guys
10 Harvey Norman

 

 

How to Win a 25 Words or Less Competition

Constructing a catchy phrase with a tight word limit such can be the easy way for you to win big. Here are some tips and tricks to help you find success with words or less.

 

What is a WOL? – Words Or Less Competition
Words or less competitions or WOLs as they are known by compers (people who actively enter a number of competitions as a hobby) are contests require entrants to complete a written entry containing a certain number of words or letters. This means using creative writing. Unlike sweepstakes or lotteries, chance has nothing to do with the chosen winner.
Legally, anyone can run a competition if the conditions of entry require the entrants to demonstrate an element of skill. Otherwise the competition requires a permit, so this is the loophole for promoters.
These kinds of competitions are found in magazines and on the internet. The competition will state ‘Tell us in 25 words or less why you think you should win a holiday to Hamilton Island’ or, ‘Share your favourite memory of your best friend in 25 words or less’.
WOLs are a favourite of marketers and serious compers mainly because they are easy, which means you’re in with a chance! Most people shy away from entering because they don’t want to spend the time it takes to formulate an entry, so those who do have less competition.
Winning With Words. – How to Win Words or Less Competitions
So how should you tackle this kind of comp? Simple, you just dive right in! These tips will help your entry gets picked.
Ask yourself why the promoter has asked the question and what sort of answer would most appeal to them. Usually the competition is around promoting a brand so an ideal answer makes the judges’ lives easier and describes it in a positive light.
The Golden Rule – mention the product or brand being promoted.
This sends a message to the judges that you know and like the product and that you are a worthy brand ambassador. It might feel a bit cheesy to be advertising something for them – but you want to win the prize, don’t you?
Put Yourself In Their Shoes – make you answer stand out.
The judges might need to sort through hundreds of entries, which means they are reading through a pile of bad grammar, poor spelling and the same old story a hundred times. Give them a break and make your entry shine against the rest. In this article, you will learn how to formulate a winning response.
The Write Way To Win – How to Write a WOL Competition Response
Start the brainstorming process and jot down all your ideas in response to the question. Keep in mind most people submit their first idea. If you want to stand out from everyone else, your aim should be to write something truly unique. This might take a bit more time than just putting down the first thing that comes into your head.
First, write down what you want to say in as few words as possible without paying attention to the word limit. Just get down what you want to say.
For example,
I like to eat Jolly’s ice-cream because it tastes delicious and is refreshing during the summer months. My personal favourite is the cookies and cream flavour, because of the big chunks which are like flavour explosions in my mouth. My friends all love it too. It is the best treat for a hot day!
This is 54 words long, double the words you need. Going over the word limit will automatically disqualify you, so it’s essential to get your copy down to the prescribed length.
Revise, Rewrite, Review! – How to Edit Your In A Words or Less Competition Entry
After your first brainstorming session, you will need to edit down the length of your entry. To begin with try rewriting the sentence so it doesn’t use the passive voice. It tends to be wordier than just getting straight to the point. Combine sentences, use contractions (‘does not’ can become ‘doesn’t’) and remove unnecessary words. You might need to tweak your sentence structure too.
Example:
I eat Jolly’s ice-cream. It’s deliciously refreshing during summer. My friends and I love the cookies and cream flavour-bomb. It’s a treat for hot days!
(25 words)
Make your words playful and energised (e.g. ‘flavour-bomb’) and your writing will pop. With careful editing you can craft a sentence or two that will catch a judge’s eye, packs a punch and keeps under the word limit. With many competitions hosted on social media platforms like Facebook, the more powerful your wording, the more ‘likes’ your comment will attract from readers.
To Rhyme or Not To Rhyme – The Poetry Trick
Some compers will swear by the poetry technique others claim it’s a sure way to be overlooked by a judge. A little rhyme or jingle you can weave humour and another element of fun into your entry.
Don’t be daunted by poetry. The trick to answering these questions is actually simple; make your entry funny, unique and mention the product or brand – it need not be a masterpiece. But you might make the judges chuckle which could win you the grand prize.
Haikus can work well for WOL competitions too. The traditional Japanese poem has a strict structure of 5 syllables for the first line, 7 on the second, 5 on the last line.
Example:
Delicious Jolly’s (5 syllables)
A summertime flavour bomb (7 syllables)
Ice-cool, nom nom nom (5 syllables)
(11 words)
Check… then Double Check – Exercise Caution Before Proceeding
Spellcheck your response because a spelling mistake will instantly disqualify you from the competition. No one would ever select a response with an embarrassing mistake in it. Follow the instructions, count your words carefully, don’t submit your entry in CAPS and try and get in early for your best chance to win.
Good luck!