Analysis of Australian Ecommerce Statistics [Infographic]

In the lead up to launching our site we did some research on where Australians are spending there time and money and were surprised to find that just under half of the Australian population have a facebook account and that men used the internet more than women. Online sales in Australia is predicted to be worth a whopping $37.1 Billion dollars by 2013, showing that more users are becoming more comfortable shopping online. Travel and Accommodation take the cake for most popular purchase online taking up 74% of all purchases.

94% of Australian Population has access to Internet – Out of which 79% go online every day and 60% multiple times a day.Estimated Users on Popular Social Networks

Social Networks Number of users
Facebook 10,968,120
Twitter 1,800,000
LinkedIn 2,200,000
Tumblr 1,200,000
Pinterest 510,000
MySpace 420,000


Gender Breakdown

Male Female
Pages Viewed Per Month 2,996 2,681
Number of Sessions 81 76
Time Spent Online Per Month 82:00 73:05


Australian Ecommerce Sales

Year Sales ( in Billions)
2010 $27.0
2011 $30.2
2012 $33.0
2013 $37.1


Ecommerce Spending per Online consumer in Australia

Year 2006 2007 2008 2009 2010 2011 2012
Australia $1,048 $1,416 $1,789 $1,724 $1,749 $2,011 $2,108


Age group

73% of online users from age group 35-44 have shopped online.

Age Group %age of online users shopped Online
18-24 61%
25-34 69%
35-44 73%
45-54 65%
55-64 52%
65+ 40%

Popular Categories Purchased Online by Online Buyers

Categories Percentage
Travel / Accommodation 74%
CD/Music/DVD 45%
Clothes/Jewelry 34%
Computers/Softwares 31%
Sports Equipment 29%
Electrical Goods 21%
Stocks/Insurance 21%
Food/Groceries 13%
Lotteries/Betting 9%
Home Furnishing 8%
Medical Items 6%
Other 3%

Frequency of Online Purchases ( Per 6 months)

Number of Orders Placed % of Online Consumer (Australia) % of Online Consumer (Major Cities) % of Online Consumer (Inner Regional) % of Online Consumer (Outer Regional) % of Online Consumer (Remote)
1-5 Times 52% 52% 52% 52% 52%
6-10 Times 25% 26% 25% 25% 27%
11-15 Times 10% 10% 10% 6% 16%
16+ Times 13% 12% 13% 16% 5%

Most Popular Payment Methods

53% of Online Consumers use Credit Cards and Money Transfer Services like Paypal for online Purchases

Payment Method Percentage
Credit Cards and Money Transfer Services ( Paypal) 53%
Credit Card 25%
Money Transfer Services (Paypal) 12%
Other 9%


Where are Australians Purchasing From

Ecommerce Sites Percentage
Most often from Australian E-commerce Sites 53%
Most often from Overseas Sites 19%
Equally from Australian and Overseas Site 29%


Top 10 Online Retailers in Australia (courtesy –

Ranks Retail Brand
1 BigW
2 BookTopia
3 BrandsExclusive
4 Catch of the Day
5 Cudo
6 Deals Direct
7 Dick Smith
8 Get Wines Direct
9 Good Guys
10 Harvey Norman



How to Win a 25 Words or Less Competition

Constructing a catchy phrase with a tight word limit such can be the easy way for you to win big. Here are some tips and tricks to help you find success with words or less.


What is a WOL? – Words Or Less Competition
Words or less competitions or WOLs as they are known by compers (people who actively enter a number of competitions as a hobby) are contests require entrants to complete a written entry containing a certain number of words or letters. This means using creative writing. Unlike sweepstakes or lotteries, chance has nothing to do with the chosen winner.
Legally, anyone can run a competition if the conditions of entry require the entrants to demonstrate an element of skill. Otherwise the competition requires a permit, so this is the loophole for promoters.
These kinds of competitions are found in magazines and on the internet. The competition will state ‘Tell us in 25 words or less why you think you should win a holiday to Hamilton Island’ or, ‘Share your favourite memory of your best friend in 25 words or less’.
WOLs are a favourite of marketers and serious compers mainly because they are easy, which means you’re in with a chance! Most people shy away from entering because they don’t want to spend the time it takes to formulate an entry, so those who do have less competition.
Winning With Words. – How to Win Words or Less Competitions
So how should you tackle this kind of comp? Simple, you just dive right in! These tips will help your entry gets picked.
Ask yourself why the promoter has asked the question and what sort of answer would most appeal to them. Usually the competition is around promoting a brand so an ideal answer makes the judges’ lives easier and describes it in a positive light.
The Golden Rule – mention the product or brand being promoted.
This sends a message to the judges that you know and like the product and that you are a worthy brand ambassador. It might feel a bit cheesy to be advertising something for them – but you want to win the prize, don’t you?
Put Yourself In Their Shoes – make you answer stand out.
The judges might need to sort through hundreds of entries, which means they are reading through a pile of bad grammar, poor spelling and the same old story a hundred times. Give them a break and make your entry shine against the rest. In this article, you will learn how to formulate a winning response.
The Write Way To Win – How to Write a WOL Competition Response
Start the brainstorming process and jot down all your ideas in response to the question. Keep in mind most people submit their first idea. If you want to stand out from everyone else, your aim should be to write something truly unique. This might take a bit more time than just putting down the first thing that comes into your head.
First, write down what you want to say in as few words as possible without paying attention to the word limit. Just get down what you want to say.
For example,
I like to eat Jolly’s ice-cream because it tastes delicious and is refreshing during the summer months. My personal favourite is the cookies and cream flavour, because of the big chunks which are like flavour explosions in my mouth. My friends all love it too. It is the best treat for a hot day!
This is 54 words long, double the words you need. Going over the word limit will automatically disqualify you, so it’s essential to get your copy down to the prescribed length.
Revise, Rewrite, Review! – How to Edit Your In A Words or Less Competition Entry
After your first brainstorming session, you will need to edit down the length of your entry. To begin with try rewriting the sentence so it doesn’t use the passive voice. It tends to be wordier than just getting straight to the point. Combine sentences, use contractions (‘does not’ can become ‘doesn’t’) and remove unnecessary words. You might need to tweak your sentence structure too.
I eat Jolly’s ice-cream. It’s deliciously refreshing during summer. My friends and I love the cookies and cream flavour-bomb. It’s a treat for hot days!
(25 words)
Make your words playful and energised (e.g. ‘flavour-bomb’) and your writing will pop. With careful editing you can craft a sentence or two that will catch a judge’s eye, packs a punch and keeps under the word limit. With many competitions hosted on social media platforms like Facebook, the more powerful your wording, the more ‘likes’ your comment will attract from readers.
To Rhyme or Not To Rhyme – The Poetry Trick
Some compers will swear by the poetry technique others claim it’s a sure way to be overlooked by a judge. A little rhyme or jingle you can weave humour and another element of fun into your entry.
Don’t be daunted by poetry. The trick to answering these questions is actually simple; make your entry funny, unique and mention the product or brand – it need not be a masterpiece. But you might make the judges chuckle which could win you the grand prize.
Haikus can work well for WOL competitions too. The traditional Japanese poem has a strict structure of 5 syllables for the first line, 7 on the second, 5 on the last line.
Delicious Jolly’s (5 syllables)
A summertime flavour bomb (7 syllables)
Ice-cool, nom nom nom (5 syllables)
(11 words)
Check… then Double Check – Exercise Caution Before Proceeding
Spellcheck your response because a spelling mistake will instantly disqualify you from the competition. No one would ever select a response with an embarrassing mistake in it. Follow the instructions, count your words carefully, don’t submit your entry in CAPS and try and get in early for your best chance to win.
Good luck!