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Analysis of Australian Ecommerce Statistics [Infographic]

In the lead up to launching our site we did some research on where Australians are spending there time and money and were surprised to find that just under half of the Australian population have a facebook account and that men used the internet more than women. Online sales in Australia is predicted to be worth a whopping $37.1 Billion dollars by 2013, showing that more users are becoming more comfortable shopping online. Travel and Accommodation take the cake for most popular purchase online taking up 74% of all purchases.

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94% of Australian Population has access to Internet – Out of which 79% go online every day and 60% multiple times a day.Estimated Users on Popular Social Networks

Social Networks Number of users
Facebook 10,968,120
Twitter 1,800,000
LinkedIn 2,200,000
Tumblr 1,200,000
Pinterest 510,000
MySpace 420,000

 

Gender Breakdown

Male Female
Pages Viewed Per Month 2,996 2,681
Number of Sessions 81 76
Time Spent Online Per Month 82:00 73:05

 

Australian Ecommerce Sales

Year Sales ( in Billions)
2010 $27.0
2011 $30.2
2012 $33.0
2013 $37.1

 

Ecommerce Spending per Online consumer in Australia

Year 2006 2007 2008 2009 2010 2011 2012
Australia $1,048 $1,416 $1,789 $1,724 $1,749 $2,011 $2,108

 

Age group

73% of online users from age group 35-44 have shopped online.

Age Group %age of online users shopped Online
18-24 61%
25-34 69%
35-44 73%
45-54 65%
55-64 52%
65+ 40%

Popular Categories Purchased Online by Online Buyers

Categories Percentage
Travel / Accommodation 74%
CD/Music/DVD 45%
Clothes/Jewelry 34%
Computers/Softwares 31%
Sports Equipment 29%
Electrical Goods 21%
Stocks/Insurance 21%
Food/Groceries 13%
Lotteries/Betting 9%
Home Furnishing 8%
Medical Items 6%
Other 3%

Frequency of Online Purchases ( Per 6 months)

Number of Orders Placed % of Online Consumer (Australia) % of Online Consumer (Major Cities) % of Online Consumer (Inner Regional) % of Online Consumer (Outer Regional) % of Online Consumer (Remote)
1-5 Times 52% 52% 52% 52% 52%
6-10 Times 25% 26% 25% 25% 27%
11-15 Times 10% 10% 10% 6% 16%
16+ Times 13% 12% 13% 16% 5%

Most Popular Payment Methods

53% of Online Consumers use Credit Cards and Money Transfer Services like Paypal for online Purchases

Payment Method Percentage
Credit Cards and Money Transfer Services ( Paypal) 53%
Credit Card 25%
Money Transfer Services (Paypal) 12%
Other 9%

 

Where are Australians Purchasing From

Ecommerce Sites Percentage
Most often from Australian E-commerce Sites 53%
Most often from Overseas Sites 19%
Equally from Australian and Overseas Site 29%

 

Top 10 Online Retailers in Australia (courtesy – Smartcompany.com.au)

Ranks Retail Brand
1 BigW
2 BookTopia
3 BrandsExclusive
4 Catch of the Day
5 Cudo
6 Deals Direct
7 Dick Smith
8 Get Wines Direct
9 Good Guys
10 Harvey Norman

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6 comments

  1. Pingback: Blog Comercio Electronico Colombia | Marketing Electronico Colombia » Estadisticas de #ComercioElectronico en Australia 2010 – 2011

  2. Nice work with the Infographics guys. I have shared it on Pinterest. Good stuff.

  3. Nice infographic looks good. I was wondering about the education industry? With all the Uni’s and Tafe’s going online what %spend do they account for???

  4. Tina

    What is the source of your information?

  5. Pingback: 2013 Online Shopping Trends and Stats

  6. Teresa

    This website was amazing for my assignment very helpful thank you!

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