Is a Marketers dream a compers nightmare?

Recently I saw a great competition. I clicked the link and was delighted to see there was no 25 word or less answer required and what looked like a short form. My imagination took a sigh of relief, it had the day off and I was feeling high in spirits. The prize was also a good one. Straight forward. Cold hard cash. Five figures. It would look nicely sitting in a bank account. The competition ticked all my boxes and I was feeling productive, one competition down and another couple to go.

 

After submitting the form, a dread came over me. This was no simple competition. What appeared was a marketers dream and a compers nightmare.  Page after page of survey questions. You know the ones. What kind of wine do you like to drink? Are you interested in pet insurance? What charities do you support? Are you interested in life insurance? It was 4 pages of continuous questions and multiple choice answers.

 

Don’t get me wrong I don’t mind answering a few questions here or there for a great competition and the privilege of entering. I get it. I too think about digital marketing strategies and how to stand out from the crowd. But is it just me or are these survey/competitions becoming more common? And I have to ask the question, How many people actually answer ‘Yes’ to contact them. I would imagine many do by accident but how many would actually be potential customers?

 

I remember a few years ago when Facebook competitions started to become popular. Allot of compers complained and resisted. Now they are commonplace and some people have dedicated social media profiles for such competitions.

 

Maybe playing cat and mouse with ‘Yes’ and ‘No’ is just going to be part of the game. Competitions are going to take longer to enter. You almost have to work harder for your comps. There’s no more switching off to enter. Now you have to be alert, waiting for your form to submit.

 

On the flipside people are more likely to give up entering the competition all together. Allot of people will just think this is all too hard. I know I have. Pressed for time, I just couldn’t go through all the pages trying to evade answering ‘Yes’.

 

There’s no doubt marketers are becoming smarter and these types of competitions are here to stay. Businesses know they are competing for our time and want to get on our screens anyway they can. Brands need leads. Every week there seems to be more brands participating in these types of survey/competitions and maybe we as the compers are just going to have to get use to it.

 

What do you think?

 

 

Nicole is a writer, blogger and long time comper with her debut novel Confessions of a Comperholic due for release at the end of the year. You can find her at ActivePatience.com.

Leave a Reply

*

4 comments

  1. Hellie

    I THINK THAT AS SOON AS YOU FILL IN ONE OF THESE TYPES OF ENTRIES, YOUR INBOX GETS FILLED WITH EMAILS FROM HEAPS OF OVERSEAS COMPANIES TRYING TO SELL YOU STUFF.

    • Nicole

      I agree Hellie and they some how bombard you with phone calls?

  2. Terese3

    Yes I think they are here to stay.I also get very frustrated at the 4 page long multiple choice answers just for one competition,then i think hang on how many of us compers actually give up so easily.I take a deep breath and get on with it,i do it cause i love entering competitions.My day will come when I will be a winner and it will only the beginning of a new journey for me as a serious comper xxx

  3. divergent

    As some say that you’ve been entered into the competition on the first questionnaire screen, I use to simply close the browser there, without answering any questions. But I soon discovered that they just take your entry details and use them to phone you instead and ask the same questions. I avoid these ones now. If it says (at the bottom of the page) Cohort Digital or BrandLeaders or MyEssentials or Pay.com.au or Jack Media, then you will be asked these questions.

Next Article11 Ways to get your Comping Mojo back